Skype and the Freemium Rate (free/fee)
So here’s a little chart for you. Billions of Skype minutes served (left axis). Light blue bars are free Skype-to-Skype minutes. Dark blue bars (at the bottom) are SkypeOut minutes, paid for.
The curvy line at the top is the ratio between the free and fee. It has been hovering between 7 and 8.5 (right axis) for years. I’m calling it the freemium rate.
This is astonishing for being low (a good thing) and for its constancy. Other companies are lucky to get one-in-twenty or one in one hundred.
Skype’s project to make user experiences more convenient should boost all talk activity. Skype for Windows 4 is smoothing the customer journey from first download to routine calling.
tags: skype, trends, charts, statistics, stats, freemium, business models, conversion, rates, behavior, revenue, minutes, billions
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Labels: business, design, financials, freemium, skype, statistics, strategy
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2 Comments:
on what data are these figures based ?
If you want to get more fun with skype communication visit Skype Fun
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