Two more reasons why SightSpeed is good for Logitech

Video cameras are being built into everything. Phones, monitors and nearly every new laptop. Logitech buying SightSpeed marks the end of the generic webcam add-on market, as Jim Courtney wrote up yesterday. Or the beginning of the end, at least.

Logitech can sell its high-end webcam technology to laptop and mobile OEMs like Dell, HP, Lenovo, Acer, Asus and Nokia, Samsung, Sony Ericson, Motorola, Qualcomm.

Logitech Video Inside. With Carl Zeiss Optics. With SightSpeed MultiParty Video. And Skype High Quality Video.

SightSpeed's white-label distribution has been effective, accounting for many more users than its own brand. Logitech could very well become a Dolby Labs for personal video, licensing the best quality video features, and de facto standards for video, to the world's devices.

Logitech wants freemium marketing power. Free video calling entices newbies who pay later for multiparty, higher quality experiences. This is a branding and customer relationship program that could spill over to Logitech's hardware products. It may also be Logitech's strongest relationship with end consumers since most of Logitech's sales go through resellers. SightSpeed's own revenue stream is a nice bonus to the strategic value of direct customer relationships.

A larger theme is synergy between realtime social networks and devices. Skype and Skypephones. Twitter and mobiles. Gtalk and Android. And now SightSpeed and Logitech.

tags: skype, logitech, sitespeed, dell, video, hp, lenovo, acer, asus, nokia, samsung, sony, ericson, motorola, qualcomm, optics, dolby, freemium

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