The cable connecting Gore to Kerry to Obama

I'd like to make two points.

First, the Democratic party learned grassroots organizing on W's watch. There's an exponential curve moving:

• from nothing in the 2000 Gore/Bush election,
• through substantial roots activity in the 2004 Bush/Kerry campaign,
• to overwhelming in the 2008 Obama/McCain victory.

Second, the elements that made campaigning so lively, engaging, social and meaningful may show up in Obama's governance.

You may not know this about me but my gig before Skype Journal was volunteering on the John Kerry presidential campaign.

Ten of us met in Berkeley a few months after the first Howard Dean meetups in San Francisco's East Bay. We became five thousand full time volunteers over 18 months until election day 2004. Our two-county grassroots operation made more than one million phone calls to swing states. 1,000,000.

We had no control over the candidate and his campaign staff, so we focused on what we could do ourselves. Using an American football analogy, we thought of East Bay Kerry as the ground game and the national campaign as the air game. 

We modeled many of the practices used today in the Obama campaign.

• Communications and coordination
• Local blogs. Feed aggregation. CMS. All with free/cheap technology.
• National event directory. Developed locally, adopted by the campaign, used to drive activity.
• Yahoo mailing lists.
• Focus on organizing, not policy/issues.
• Managing
• Grassroots organizational structures that scaled and split.
• Professional guilds (writers, coders, designers, speakers, lawyers) ran service bureaus for grassroots orgs in swing areas.
• Netroots fundraising.
• Meetups for recruiting volunteers.
• Operations
• Mobile phones for instant phone banks.
• Ambassador roles connecting local groups.
• Involving electeds in roots activities.
• 50 state strategy.
• 58 California county strategy (the fast growing eastern part of the state votes for conservatives).

Lots of peopleware with just a touch of technology to

• speed things up,
• keep costs down,
• push activity out to the edge, and
• help more people make smarter decisions.

We also revealed many problems.

• How grassroots fund themselves without violating campaign finance law (or not).
• Web applications absurdly hard to learn and use.
• National message management vs. local enthusiasm.
• Strangers instead of locals in GOTV efforts.
• The speed and efficiency of offline missing the disconnected and offline.
• Difficulty pairing union efforts with grassroots efforts.
• Inability to activate and motivate stale and tired Democratic Party organizations at the state and local levels.
• Costly voter and geographic data sets that grassroots couldn't afford. Weak geomapping software for precinct walking.

Most of these problems were tackled by the Democratic National Committee in the 2006 races.

The Obama crew really built on those basics, applying four years of advances in

• social media,
• GIS,
• cogsci,
• smarter/mobile phones,
• VoIM (like Skype),
• streaming video,
• agile methods,
• creative commons and open source licensing,
• emergent organization design,
• more reliable and scalable server hosting,
• SMS/texting (thank you American Idol),
• internet sousveillance and surveillance,
• flat rate long distance,
• cheap conference bridges,
• real estate 2.0,
• and all the rest.

Near the end of the 2004 campaign we hoped to bring the Democratic netroots into the new administration.

• Would there be a Chief Blogging Officer (CBO) as part of the white house communications office?
• Would local groups be able to meet and have a say on national policy with a channel not just to their safe congressman but to the cabinet and to the white house policy advisors?
• Would the conversation started in San Francisco's East Bay with 10 people sitting in a coffee shop, ending with 5000 full time volunteers in liberal Berkeley and Oakland and conservative Walnut Creek and Danville, continue into the new year?

We lost then. But what about now, after the Obama-Biden win?

Today, the hundreds of thousands of people who gave up work, family time, and school to volunteer want to continue the experience of being connected civicly with each other and of influencing their nation.

Chris Hughes posted Moving Forward on My.BarackObama on Friday.

Over the past 21 months, millions of individuals have used My.BarackObama to organize their local communities on behalf of Barack Obama.  The scale and size of this community and its work is unprecedented.  Individuals in all 50 states have created more than 35,000 local organizing groups, hosted over 200,000 events, and made millions upon millions of calls to neighbors about this campaign.  There can be no question that these local, grassroots organizations played a critical role in Tuesday's victory.

What has made My.BarackObama unique hasn't been the technology itself, but the people who used the online tools to coordinate offline action.  My.BarackObama has always been focused on using online tools to make real-world connections between people who are hungry to change our politics in this country.

And the site isn't going anywhere.  The online tools in My.BarackObama will live on.  Barack Obama supporters will continue to use the tools to collaborate and interact.  Our victory on Tuesday night has opened the door to change, but it's up to all of us to seize this opportunity to bring it about.

In the coming days and weeks, there will be a great deal more information about where this community will head.  For the moment, let's celebrate this victory and know that the community we've built together is just the beginning.

More than 1400 comments on that thread.

We'll see what the election laws permit. The Obama Administration is already creating tools for change that may become a vital part of the national discourse, a force for good in our little-d democracy.

Competition fuels innovation. The pursuit of power, the struggle to help millions of people climb ladders of engagement and participation in your cause. These are a crucible with real consequences, measurable results, and strict fitness tests. How many lessons can we draw for the private sector, for education and for governance from what politics invents? Let's pay attention and dive in.

tags: skype, politics, campaigning, organizing, roots, grassroots, netroots, barackobama.com, barackobama, change.gov, eastbaykerry, eb4kerry

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