Skype Journal

Home - Contact Us - Policies - Advertise - About News feed Independently covering the Talk Revolution since 2003

Sunday, November 2, 2008

Skype's Freemium Rate (free/fee) is flat

Local fluctuations are less interesting than the range.

I applied several curve fits to Skype's freemium ratio but nothing reliable came of it. I don't imagine it is predictive of anything, merely descriptive. 

Skype Activity Over TimeThe wobbliness[1] of Skype's freemium ratio is, obviously, a function of variations in the supporting data. Eyeballing it, free activity leads fee by a few months. This makes sense if free experiences are preparatory behavior to greater commitment.

At a larger chart scale, like 1-100, the world of percentages, the curve would look amazingly flat. Many freemium businesses would interpret a ratio in Skype's 7-8 range as golden.

tags: , , , , ,

Follow Phil Wolff on Twitter or FriendFeed or on Skype.
Follow Skype Journal on twitter

[1] I did love Professor Magaddino's econometrics classes, but wobbly suggests so much more than the proper language of statistics.

Labels: , , , ,

0 Comments:

Post a Comment

We've started to moderate comments to avoid spam. Please excuse the short delay. We'll get your post online a quickly as possible.

Links to this post:

Create a Link

<< Home