Windows Live Messenger to be Essential
ArsTechnica reports Microsoft's Windows Live Manager (WLM) will be part of the Windows Live Essentials family with Windows 7. More PCs will come bundled with WLM, setting WLM as Microsoft's new standard IM client. Microsoft's consumer MSN and workplace Office Communicator clients will find distribution harder.
This OEM distribution will raise the opportunity cost of messengers, like Skype, that require a download. Advantage: Microsoft.
Other Essential apps: Windows Live Family Safety, Mail, Movie Maker, Photo Gallery, Toolbar, Writer and Microsoft Office Outlook Connector.
It seems WLM will continue to be subsidized by advertising.
tags: microsoft, wlm, windows, windows7, windows live messenger, messenger, oem, freemium
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Labels: advertising, business, competition, freemium, marketing, microsoft, skype, toolbar
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