Skype To Go without a subscription to boost International calling

You can now use Skype To Go without a subscription, using your Skype credits. This widens the market for this cost saving service: Skypers who call family and friends over international lines. Could be a good move: if if STG can switch newbies from calling cards to Skype. 

Andy Abramson argues this move cheapens the value of buying Skype subscriptions. I'd agree if this was a more popular feature. Since it isn't, there's little risk in offering it to all of Skype's users. And as Andy says, this could burn up some of the Skype credits burning a hole in eBay's balance sheet. Skype can't recognize your Skype credits as income until you spend them.

STG is a blend of SkypeIn, Speed Dial, and SkypeOut. Get an STG number near you. You set up a short list of numbers you'd like to call at Skype's discounted rates. Assign each number a speed dial code. To use, call your STG number from any phone, press your speed dial code, and you're call goes through.

In tough times (any time), lower the barriers to buying your service. Skype just did.

tags: skype, skype-to-go, voip, pricing

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art credit: Skype