Skype for Vampires: Making the business case

[Editor: From an internal report.]

Is there a market?

There is clearly an underserved market with different needs.

Can Skype serve that market?

Vampires use phones. Here are some shots of Bill pulling a mobile from his pocket in True Blood, Season 2 Episode 1. Stands to reason that if they talk and use phones, they could use Skype.

Will these users spread Skype faster than the Skype average?

Vampires are persuasive.

With so many still in-the-coffin, they value trusted and private connections. Like other underground subcultures, tools that help them stay connected help them survive.

Will this segment use Skype more than average?

We don't know. We suspect most of their communications are short, frequent, and bursty vs. long, occasional, and regular. The challenge will be to uncover sub-subcultures and patterns of use within the vampire communities.

Will this improve our brand?

Skype's brand is so happy, cheerful, laughing, blue skies. A hint of smoke, a touch of dark, might make Skype a more vivid, cutting brand.

How will rivals respond?

Microsoft: Ballmer will re-launch Live.com by buying and launching Dead.com. 

Google: Android and iPhone apps that blend Wave and Maps with GPS to find the nearest blood banks, Trublood retailers, vampire bars, graveyards, and college campuses. Starting with Stanford. 

AT&T: Lawyers and lobbyists to criminalize VoIP (Vampire over Internet Protocol).

Deutsche Telekom: New fees for calls to dead people.

What's the cheapest way to test our assumptions?

We tried focus groups, but we kept getting goths from Whitby.

We tried ethnographers to live among vampires and report their behavior, but they kept getting turned. or disappeared.

Maybe we should just put something out there and see what happens?

tags: skype, s4v, vampires, skype for vampires, branding, strategy

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Trueblood photo credit: copyright HBO.