Designing Skype's Human Experience for Scale
A list of my 329,001 fellow IBM employees.
Alphabetically.
By first name.
"How do we scale up the number of quality human relationships one person can sustain by many orders of magnitude? In an increasingly connected world, how does one person interact with a hundred thousand, a million or even a billion people?"
Useful? No.
(Just an example, folks; I don't work at IBM. I used to work for Adecco, which employed 3.5 million people. You should have seen Adecco's employee directory around the year 2000, but that's another story.)
Let me clarify Skype's opportunity.
Overload.
Being true to "It just works" even when there's too much.
- Too many names in the cloud. Which Gupta do you mean? When there a billion profiles in the cloud, every query will turn up too many results.
- Too much information about each person in the cloud. Our profiles will expand to look more like CVs/resumes and biographies than business cards.
- Too many conversational media and styles. Not just phone calls, but phone+text, text+video, video+game+text, voice+blog+irc, voice+desktopsharing, stressanalyzer+voice, etc. How should I contact Bill about his article at this time of day?
- Too many inquiries or calls in a day. Can Skype help me be Oprah popular without being rude? Can I avoid distractions gracefully? Can Skype help me prioritize whom I should call?
- Too many changes to the profiles of the people in my contacts list. As my contact list grows by a hundred or more each month, people already in my list are changing where they live, where they work, what they look like, whom they know, what they do for fun, what they care about, what they've said and done lately.
- Too many contacts. How can I make sense of the 50,000 people in my address book? Can I find someone based on something said in a conversation we had? How are my contacts related to me and to each other? What should I do to keep our relationships current?
- Too many and too rich an archive of prior call attempts and conversation records. I text, talk, or vid with Stuart a few times a day. When did we first mention video when talking about Skype? When I've had Skype for 10 years, I'll easily have gigabytes of archives (after SkypeVideo, maybe by year end). How do I find those conversations? those urls mentioned or people quoted?
I have just two eyes, two ears, and 24 hours in a day.
Skype, please help me manage today's and tomorrow's ever accellerating information overload.
The more I live in Skype,
- the more I bring my work, family, social, and civic life into Skype,
- the more I depend on Skype across my mobile phone and laptop and TiVo and Xbox360,
- the more my memories are stored in Skype's logs and archives than my email or my brain...
Skype, please help me:
- Spend my precious time wisely.
- Find relevance.
- Discover and create meaning.
- Lubricate and propel my relationships.
- Hold more efficient and effective meetings.
- Help others do likewise.
Thanks.

