We reported last week Skype's been experimenting with radio spots. Here is one spot that played in New York on hip hop station Hot 97.

"With Skype the whole world can talk for free. Skype is a free piece of software that you download at skype dot com. Skype now lets you make calls from your computer to any phone number including cell phones and land lines in the U.S. and Canada for free until the end of the year. That's right, talk as much as you want for free. Skype also lets you make free video and voice calls with other Skype users anywhere in the world. Go to Skype dot come and join over a hundred million people using Skype worldwide. Go to s-k-y-p-e dot com now."

Audio courtesy of Skype's P.R. department.

Let's do the word count: Skype: 8. Free: 5.

Who is Skype reaching on WQHT FM? "50% male - 50% female and primarily 18-34 years old" in the New York tri-state area. "HOT 97 weekly Arbitron audience: 2 Million."