If Skype placed product on TV shows...
24. Jack Bauer stops a world war by Skyping the President's sister with vital information he tortures from an eBay customer. Terrorists fail to crack Skype's crypto.
Lost. An Internet kiosk washes up on the beach, glowing in the night, on the Internet yet running without power or connectivity. Sadly, it only runs Skype and all calls for rescue are answered by echo123. Eerie sound effects.
Veronica Mars. Campus sleuth Veronica drops her Sidekick in favor of a Wi-Fi hybrid with Skype. Notices strange mood messages to prove a prostitution ring is running out of the drama department. Hands over the madam's Skype contacts to the inept sheriff.
Stargate SG-1. The team lands on the first planet out of hundreds where -- gasp -- none of the natives speak American English. Carter leaves behind a laptop with Skype and translation software so they can chat with Stargate Command. In French.
East Enders. Using Skype on a pub computer, the regulars take turns making prank calls, failing to make themselves understood to English speakers. Anywhere. Even with translation software.
The Sopranos. Tony's crew muscles a hacker to bling-up Skype phones for their wives. The feds force the hacker to install a wiretap plug-in, but he becomes landfill.
Monk. The obsessive compulsive detective wants to Skype but can't bring himself to touch the filthy keyboard.
When Will I Be Famous? Graham Norton announces you can get on his talent show by just Skyping in. Skype Video's high resolution, frame rate, and audio quality don't improve the quality of the performances.
Ugly Betty and Yo Soy Betty La Fea. Betty deploys Skype, saving the fashion magazine a fortune on phone bills. She quits her job as a the president's secretary and makes a fortune for her family by selling Skype tones for Armani, Ralph Lauren, Versace and Manolo Blahnik.
Seventh Heaven. The Reverends Camden Skype with God. God sends Skype credits to Darfur victims.
Footballers' Wives. Who's that sket you're Skyping?

