Doesn't Skype's bundle of Skype credit (500 SkypeOut Minutes, 12 months Skype Voicemail), fon wi-fi access, and the SMC wi-fi phone remind you of something? We're back to bundling just weeks after Skype filed with the FCC to un-bundle mobile phones from wireless service! 

Laptop Magazine's Joanna Stern is helping Skype promote the bundle with a contest for Canadian and US Skypers. "We're giving away ten FON/SMC Bundles. Just let us know the craziest place you want to set up Wi-Fi, and make Skype calls from. Enter now."  Joanna's account of setting the bundle up in a few minutes. Tom Keating and Alec Saunders are excited by Joanna's context contest.

It's easier to sell an intangible if you wrap it in a brick. Skype's bundle builds buyability, breaking barriers by boosting bolder buyer behavior. Andy Abramson not only agrees, he believes tie-ins like these will help Skype become a mainstream brand. Here's a billboard for a March 2007 promotion selling a Sony Mylo, fon and Skype bundle in Tokyo. 

An update to the SMC phone lets you automatically log on to fon wifi networks. When public wi-fi access control comes through a web page, this SMC model can't log in. The update, a $50 discount, and the promotional bundle should move some harder-to-sell product.

If you don't win the contest, pay Skype $160 for the bundle, $50 off earlier prices.