On Being a Skype Software Business Solution Partner
Over the past three weeks I have had the opportunity to attend the Skype sessions at the eBay-Skype Developers Conference, to meet with and/or interview several Skype Software Business Solution Partners (product reviews forthcoming), and to spend a day at eBay Live – especially in the exhibit area.
Out in the blogosphere, especially via posts from the mesh 2007 and Enterprise 2.0 conferences, we have also seen a few observations about how social networking tools and, in particular, Skype, are penetrating the small enterprise market. The combination of these activities has helped bring into clearer focus what it takes to be a successful Skype Business Solution Partner, not from a technology perspective, but rather an approach to building a sustainable business.

First and foremost – bring along some experience in a vertical market or solution:
- Unyte has been providing desktop sharing services for several years;
- Real Allusion brings expertise in graphic enhancement and animation to Crazy Talk
- The OnState team brings over twenty years’ experience in developing successful Call Center solutions to its OnState ACD product,
- VAPPS brings carrier grade conferencing technology and experience to HighSpeedConferencing.com
- The Convenos team brings several years’ experience in building virtual meeting solutions
- Evoca had been developing a call recording, messaging and transcription web service business around any telephony service for academics, media companies and political campaigns
Second: Be prepared to be a persistent, patient pioneer.
- The Unyte story, initially presented here in an interview with Unyte's CTO, Gershon Goren , but also articulated so well by Unyte's CEO Lou Guercia at the Skype “Concepts to Cash” presentation, describes how the Unyte developer team had to work with Skype personnel as both the API set and the developer program evolved over the past two plus years.
- But I also heard about how incorporating Skype into Evoca’s product offering required supportive assistance from Skype personnel to bring on board the first web service involving Skype.
- The OnState ACD solution required patience until Skype could offer full call transfer capability; in the interim they built a Skype chat solution accessible from any website.
The evolution to the current Skype Software Developer Program removes some of the obstacles encountered by these pioneers; on the other hand they have been trail blazers contributing towards what is offered today.
- But the most important advice comes from Dick Schiferli at Pamela: “Nurture your Skype relationship and maintain an appropriate level of engagement by building good lines of two-way communication with Skype”.
And don’t forget about Skype Software certification whose goal is to provide standards for quality assuance. As of July 2, Skype Software Certification will be required to become a Skype Partner.
Third: Ensure you have a value add product or service, not simply a feature
As an example consider Call Recording: Three partner products involve Call Recording: Pamela, Skylook and Evoca. In addition, Skype offers its own voice mail service but it’s simply that – voice mail with no PC access via MP3 files or other enhancements.
However, when you dig deeper you will find that call recording is a feature within each of these products/services. It is the value add proposition incorporating the call recording feature that differentiates each of the offerings. For instance:
- Pamela offers (MP3) call recording/voice mail as one feature of a set of personal assistant utilities that enhance your overall Skype experience;
- Skylook logs call recordings/voice mails into Outlook for individual PC archival purposes, integrated along with archiving of chat messages and call history within Outlook. In fact, with Skylook, you can manage all your Skype real time communications activity from Outlook and leave the Skype client in the System Tray
- Evoca offers online archiving with web access and RSS feeds for website, weblog and podcast reference along with transcription and translation services but no voice mail service.
And if you investigate the respective pricing models for each, you will find they represent various approaches to providing business-driven value-add.
Fourth: follow Lou’s Rules. From Lou Guercia’s presentation at the “Concepts to Cash” seminar:
- Rule #1: Develop a product that you’d like to use with Skype .. Something that enhances the user experience.
- Rule #2: Don’t forget Rule #1 (when you get into the actual development cycle)
- Rule #3: Keep It Simple Stupid (make implementation and operation intuitive)
- Rule #4: Offer free and paid solutions
- Rule #5: (not stated but implicit in his presentation) Bring your solution to Skype’s global user base in a way that requires no (or minimal) real-time tech support
Fifth: Use Web 2.0 tools and social networking to build your customer base:
While traditional SMB marketing programs will certainly bring results, a profitable business model for selling Skype Partner software involves leveraging Web 2.0 tools wherever feasible. Social networking has become a key business tool:
- From Alec Saunders’ Enterprise 2.0 Reflections: We’re onto something BIG!:
… the business of being an enterprise solution provider just got a lot harder. Over and over we heard repeated that the young bring their own networks and applications to business. And because these are mostly web based applications, not much can be done to contain them. Within a short period of time, we should expect millions upon millions of GMail, Facebook, and Skype users within every enterprise globally.
- Unyte grew its registered user base from 250,000 to 500,000 in six months simply through the visibility provided by Skype Extras
- “Staff increasingly dictating the corporate IT agenda”. This forum entry is consistent with a story I heard while having lunch at eBay Live about a Fortune 500 company that blocked Skype internally but all their field agents use Skype to communicate externally.
- Obtain third party reviews, especially in the blogosphere.
And from several comments heard at the developer conference:
- Employees start using Skype and bring it into the business
- Skype becomes a key communications tool for building business presence worldwide for small to medium businesses
- Business investigates Skype Business Partner Solution and adopts one or more solutions
- According to Unyte, each license drives four more Skype user registrations as the product infiltrates the business’s best practices
Skype’s introduction into (initially small-medium) businesses via products such as Convenos, Unyte and OnState is demonstrating that Skype Partner Solutions will be a primary driver for building the Skype user base going forward. When you hear of 100 license sales for Unyte and 200 to 400 license deals for Convenos, and leverage those into additional Skype user registrations, you start to recognize that business solutions incorporating Skype will become a key differentiator for Skype from other VoIP players and a key driver of new user adoption in what is becoming an otherwise very competitive market space.
Tags: Skype, Skype Software Developer Program, Pamela, Skylook, Unyte, Convenos, OnState, HighSpeedConferencing.com, VAPPS, Skype Extras, Evoca, Real Allusion, Crazy Talk, mesh07, Enterprise 2.0, SaundersLog, Alec Saunders
Powered by Qumana

I would argue his statement "Skype on a PC doesn’t add value for me today". In my case Skype has become my primary real time conversation tool, whether voice, IM, file transfer, video. All my day-to-day frequent contacts are on Skype ... as well as over 100 others. And, when I go to Ken's weblog on Firefox or Internet Explorer, I find his mobile and Grand Central numbers are Skype-activated.
Japanese Coca Cola promotion.
ampaign
of
60 years' ago there were about 44 thousand TV sets in the US (the 1947 DuMont Chatham pictured left). There were maybe a hundred television cameras,
1947 saw the introduction of kinescopes (picture on the right), which recorded television to film, the first time-shifting technology for television (think TiVo). A handful of television stations served major cities a few hours each week. 






BigCos have beefy political muscles. Small ones don't. If you're big you think of this as a benefit of size and experience. Small fry see this as an overwhelming, unfair advantage.
Rafe Needleman's Webware

The Cheerleader: Now that I have your attention.. My professional services client OnState, publisher of the 
Dan York asks
We told you earlier today
As a baseball fan for most of my life, I have always wanted to visit 95-year old
Being in the city where Alexander Graham Bell developed (
In the early days of baseball when travel was a little more tedious (for instance, by ground) often local radio stations would not send along a broadcast crew but rather would have someone send along game details (balls, strikes, etc.) by telegraph back to the home radio station and an announcer would "broadcast" the telegraph. As the game progressed I found myself sending along progress reports to Alec and began to appreciate the difficulty those telegraph operators would have had keeping up with pitch-by-pitch - especially since they would have to understand
So where does one find this Skype for the Blackberry? Monday evening at the PayPal Beer Bash, Jennifer Caukin, Skype's North American Marcomm Manager tells me she has been trying a "Skype on the Blackberry" program for the past couple of days. After she gave me the two minute demo I had to download it. 

Some folks use
but also significant flexibility for the Partner to set licensing terms, license pricing and promotional activities. Lou then concluded the session with a ten minute overview of Unyte's history and how it took Patience and Persistence to achieve the results where, with the launch of Skype Extras, they have now had over 500,000 registered users - a doubling since the launch of Skype Extras in December, 2006.
I then met with Lou for a demonstration of the new
The eBay Developers Conference launched yesterday morning minus the Cirque du Soleil performance we saw last year. More of a "let's get down to business" aura this year. A couple of key announcements:
This was followed by a presentation by Alan Lewis, Project San Dimas Product Manager, who introduce one of the first Adobe Air applications, namely a desktop app for your eBay activity. When offline you can, for instance, set up auctions; when online you can manage all your auction activity. TheSan Dimas application is being tailored to provide some unique features in managing your eBay activity. 
Skype
Since last year's Skype Developer Conference we have seen progress on the road map that was laid out at the time. Specifically there were two primary requests from developers: (i) access to the Skype voice channel and (ii)
did
The trick? Run Regedt32 (no "i"), click on HKEY_LOCAL_MACHINE; scroll down to "SYSTEM\CurrentControlSet\Enum". Select Enum, right click and select "Permission" (in Win2000, one goes to "Security | Permissions"). Select "Administrators...." (where every other PC mentioned above had two items: Everyone and SYSTEM"), see that "Full Control" and "Read" boxes are not checked off, so check them off. Click Apply, OK and close Registry Editor. I assume the new Logitech driver cleared those check boxes. Now you know! (And make sure your ISP's Internet service has not been hit by a weather event.) Five hours of research to be able to give you this trivial, but mission critical, advice. Not recommended for the faint of heart nor if you have not backed up your registry. And definitely not for Joe/Jo average consumer.
Dan is perplexed (and I am also) as to why we often see the actual number of participants in the 


The website owner simply installs a "Live Chat" button at an appropriate location on the website. Visitors can then click on the button to request a chat session with a representative (say, sales agent or customer service rep); a web-based chat window, as shown on the right, will open up on the visitor's PC. The agent will see a chat request on their Skype IM client and can then initiate a chat discussion with the site visitor. Of particular note are:
Alternatively the visitor can be presented with some basic questions via a chat robot to obtain, say, the visitor's name and contact information, etc. This information, along with the visitor's IP address, is then presented to the Agent's Skype IM client, as shown on the left, prior to initiating the chat discussion. While there is some flexibility as to the information gathering dialogue, more sophisticated tools such as
Agents can be selected by the OnState ACD based on matching the customer's information to their individual skill sets. They can be handling multiple chat sessions concurrently; there will also be options to escalate a chat session to a voice session or, during a voice session, to turn on the Chat-ACD feature. Should there be a need to view the caller's desktop to facilitate training or support, agents can readily invoke 





by 



Amber MacArthur is a local Toronto-based technology reporter who not only does daily television broadcast reports for
As her video source she was using her MacBook's webcam, capturing the picture via