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Skype Extras Update

PamFax now available for North America; Evoca launches phone-to-web media services platform.

The Skype Mashup contest award winning PamFax initially was rolled out as a beta for use by Europeans in order to determine infrastructure issues as well as performance requirements. You could send faxes to, however, not initiate them from, North America. Yesterday PamFax was made available worldwide, including North America. Download it at the PamFax website; it will be available in the Skype Extras Manager within a few days.

Evoca provides audio web hosting services using embedded Flash player technology where, for instance, voice recordings can be made via a Skype Contact algorithm. Today Evoca launched "a phone-to-web media services platform to easily create user-generated content"; a key feature is that there is no software download required to use the services. From their press release:

Evoca (www.evoca.com), the phone-to-Web services company, introduced Evoca Media Services to help companies increase their ROI - “Return on Interaction™” by using audio content to attract users to go online, generate more page and ad views, boost purchase and donation conversion ratios, and increase advertising revenue. Evoca Media Services technology gives companies easy ways for their customers, audiences, and supporters to record content from any phone - landline, mobile, and Skype™, and play the content with branded Flash players that bring any web page alive.

“Evoca invites media companies, political campaigns, cause marketers, social networking sites, and any organization to ‘Get a phone for your website’,” said Murem Sharpe, CEO and president of Evoca. “Now organizations can leverage the world’s 4 billion phones to capture customers and supporters’ exact words at the point of passion, when they have a phone in their hand.” People can record opinions, reviews, testimonials, and stories from local and toll-free phone lines available for over 40 countries. Companies can turn browsers into buyers and donors with Evoca's hosted voice application services that keep the target audience engaged both online and offline.

Along with this launch comes a set of Evoca API's and a comment from Mashable.com:

With its API, Evoca now enables users to customize their call recording solution for their audience. While it seems the focus is on business users, there could also be opportunities for social networks looking to add a voice comments feature (Facebook app anyone?).

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