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Schedule Santa Skype Sessions

Santa 1 to 1 advert The happy Santas at Santa1to1.com will Skype you for €10 for a voice call or €17 for a high quality "Santa Cam" call in English, Finnish or Spanish.

This blend of Call center, Skype, and North Pole is a great example of Skypenomics at work.

  1. Marketing. Professionals offer a real time entertainment service.
  2. Discovery. Customers discover the service, via the web in this case.
  3. Coordination. They arrange a time (before December 26th in this seasonal case) and a channel (phone, Skype voice, Skype video).
  4. Negotiation. They arrange payment, in this case a fixed fee that bypasses Skype's Prime service.
  5. Delivery. They deliver the service, in this case over Skype.
  6. Payment. Major credit cards accepted. And PayPal, Skype's sister company.
  7. Reinforcement. Children dance with glee! Santa sends an mp3 or video file so you can experience it again.
  8. Virality. Parents book times for next year and tell all their friends and family. I cannot wait to see what shows up on YouTube.

From another Skype Journal post:

Simply, Skype helps people sell intangibles to each other the way eBay helps people sell atoms to each other. The intangibles markets are much larger than the goods markets, a humongous opportunity. Few companies have mastered the art of making those markets work online, but Skype is trying to learn, with Skype Find and the Skype Prime Beta and more services to come. Do you believe we live in an information, knowledge, entertainment, and service economy? Skype looks like a strategic investment.

Skype staff blogger Halina Mugame interviewed Alex Bright, CEO of Santa1to1. Find out what webcam Santa Claus uses and why Alex decided to start the service.

And to all a Good Skype!

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