Jeff Pulver wouldn't talk about it with me via twitter or facebook, or with others at Friday's Toronto breakfast. TICC hasn't returned calls since I blogged the rumor Wednesday. And the Pulvermedia offices just went to voicemail on Thursday and Friday.

The losses have been in the wind for years as telecom-grade VoIP was standardized and commoditized. Clearly consolidation among suppliers and vendors makes the booth side of their event business unattractive. The trade show side of the business has been a shell of its former glory, despite attempts to sell attention and floor space to Silicon Valley funded video and voice startups.

VON did its job. It popularized VoIP for telcos and business. It made an industry and brought the like minded together.

All done.

So it's time to walk away. Don't buy it back, Jeff. Start something new.

Make a new brand that stands for your vision, your passions. Don't be bound by VoIP. Or the tradeshow format. Your community will follow.

In fact, I bet that's exactly what you're doing now with your breakfast campaign. Taking an intimate pulse of your constituency the way politicians do before they launch a campaign.

What's the world telling you, Jeff?