3 Monkeys Communications is to spearhead a major PR campaign for Skype, the company famous for bringing free and very cheap calls over the internet to the mass market, following a competitive four-way pitch.

The brief includes both consumer and B2B work as well as co-ordinating Skype's other agencies worldwide. 3MC will support the Skype press office in its efforts to maintain Skype's position as the leading internet-enabled communication tool in the market today.

The account will be overseen by senior account director Tristan Pineiro and a team of six consultants, plus support from 3MC's dedicated Newsroom.

Tristan said: "After working successfully with the Skype PR team on the launch of the innovative 3 Skypephone last year, as part of our ongoing activity for 3, we're delighted to be working with them again on an on-going basis."

Imogen Bailey, Head of Global PR, added: "We loved working with 3 Monkeys for the 3 Skypephone launch and are really happy to have them onboard to spearhead PR activity on our consumer and B2B accounts. We look forward to seeing the results of our positive, focused and hard-working PR programme in the months to come."

Incumbent agency, Six Degrees, remains onboard on a project basis.

P.S. I'm puzzled by the logo/identity of a media relations company that references the "see no evil, hear no evil, say no evil" story of three wise monkeys. Contrast that with Google's mantra of "do no evil."