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Wednesday, December 2, 2009

Odd Skype promotion: Call a phone booth

The Phone Box Experiment 2009The Phone Box Experiment from the:viral:factory, the people who brought you the Skype Laughter Chain. Rob is hanging out at a Spanish payphone for ten days. Call Rob. Or Skype him at +34 951 055 675. See if Rob answers. 

Ad Age quotes a Henry Cowling statement: "We were inspired by the phenomenon of the Mojave Desert Phonebox, which became known as the loneliest phone booth in the world, and gathered a huge following of people who would either trek to the phone box or call it randomly, just to see if someone answered."

That, and to demonstrate Skype click-to-call and international SkypingOut (SkypeOuting?).

As stunts go, it's pretty cheap. But I clicked. At two in the morning Spanish time. Rob didn't answer.

Hi, my name is Rob Cavazos, born and raised in Monterrey, Mexico.

I’m 28 years old and a huge Manchester United fan. I speak German, Spanish and English and have lived in England, Mexico and Germany.

My favourite film has to be a three-way tie between Chasing Amy, The Princess Bride and Amores Perros. I love to play sport, including American Football (come on Green Bay Packers!) and basketball.

Some people say that I look like a hobbit, especially after I broke my nose shooting a fight-scene in a student film. I’ve been hit by a car twice (not the same one) which is probably why I like walking round London in the middle of the night when it’s really quiet.

I’m always up for meeting new people so just give me a call.

At a loss for what to say if he picks up the phone?

Ask Rob to repeat Inigo Montoya's line from The Princess Bride: "Hello. My name is Inigo Montoya. You killed my father. Prepare to die." With passion. Once again. Tell him Phil from Skype Journal sent you.

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Tuesday, September 15, 2009

Ben Lilienthal on HiDef Audio, Skype, and conferencing

Ben Lilienthal at eComm 2008

I talked with Ben Lilienthal last week about his HiDefConferencing.com business at Citrix. HiDef is the only conference bridge that lets Skype directly into a call with Skype's high quality audio, established in 2003 alongside Skype.

SJ: What are users' biggest problems with audio conferencing at it is today?

Ben Lilienthal: Cost. Clarity around pricing and expected cost.

How does audio conferencing fit into the world of social software and social media?

I'm not sure it does. We offer asynchronous components that let you upload meeting recordings to blogs and other web sites. Could that fit in? Over half of users use the recording feature.

What does high definitions audio mean to you today? Is that changing?

It means 16x16 or 16x22 [bit rate x sample rate]. It's becoming more prevalent. It's not anything more ubiquitous. When we launched HiDef two years' ago nobody had heard of high definition.

What companies or institutions need to support HD audio for it to be more than a niche offering?

We're seeing it in Skype, Cisco, Polycom (Siren codec). Lots of siloed approaches. I don't know how you make it a ubiquitous standard when they each have their own.

When will we see your iPhone app?

I'm not convinced that you will for the audio.

What do you make of Skype's SILK wideband audio codec release?

It requires a significant engineering effort and we're a little reluctant to make the investment because Skype seems to be eating their young. Nobody else seems to be using SILK. Besides, do I want a relationship with a partner who may throw me out the door?

What capabilities do you want Skype's gateway to offer you that don't exist now? What would you like to improve or change?

We're pretty happy with it. We only use Skype as a means of access to our service. We probably do more than five million minutes a month in Skype traffic.

Citrix has a growing family of services, including GoToMeeting. Will the audio parts of your sister business units be adopting your audio infrastructure? Will HiDef Audio continue under its own name?

We are using the HiDef bridge with our GoToWebinar customers. Starting in the fourth quarter, you'll have the option for HiDef when you buy the toll free option in GoToMeeting.

What are some of the big trends you're following in the conferencing space?

It's a race to the bottom, like what happened to long distance a decade ago. So we're differentiating on quality, ease of use, pricing, packaging. We're selling on features, ease of use.

Integration with web conferencing is a big one. Being able to go to GoToMeeting with high definition, for example.

Multiple points of ingress to a call: phones, Skype, and browser.

See also in Skype Journal:

Photo: Copyright 2008 James Duncan Davidson.

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Tuesday, April 28, 2009

Skype Offers 25% Discount On Annual Subscriptions

In an effort to boost sales of annual subscriptions, Skype is offering a 25% discount on a 12-month subscription. If you act between now and May 6th, you can cut 1/4th of the cost off an unlimited SkypeOut Plan.

I currently have the US and Canada plan that allows me to do "unlimited calls" to any landline or mobile phone in the US or Canada. Last December, when I want to Barcelona for Nokia World 2008, this plan was very worth-while. I make calls just about every day utilizing the plan and from personal experience, call quality is very good!

You can also subscribe to the Unlimited World Plan that gives you unlimited calls to many countries for $12.95/month, before the discount is applied.

Additionally, you can cancel any of these plans at any time and also transfer between plans depending on your calling needs.

Call me at +1-503-334-2574, Skype me, follow @harrisja on Twitter and my website - Techcraver.com

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Wednesday, April 1, 2009

Skype averages 150k concurrent voice/video calls

Skype reported 20 billion minutes of Skype-to-Skype and Skype-to-PSTN calling in 2008-Q4. With 131k minutes in a quarter, that means Skype averages 152,625 active person-minutes at any given time.

The 20 billion figure counts two people in a one minute Skype call as two minutes.

I'm assuming this included minutes from mobile callers.

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Tuesday, February 17, 2009

In An Effort To Become Ubiquitous, Skype Partners with Nokia

Skype, the darling of PC-based Internet telephony, announced news today that will extend the company's reach beyond the personal computer. At Mobile Wold Congress in Barcelona, Spain, Skype announced a partnership with mobile handset maker Nokia whereby Skype software will be pre-loaded onto some NSeries phones starting in the third quarter of 2009.

Skype on the N97

The upcoming Nokia N97 will be the first Nokia handset to receive the Skype software. With Skype pre-loaded, Nokia NSeries users will be able to IM and call their Skype contacts using Skype's VoIP infrastructure, rather than via traditional GSM networks.

The Primitive Skype Mobile Experience Thus Far

For some time, mobile users have had ways of conducting limited Skype functions. For example, an older version of Skype has long been available for the Windows Mobile operating system. More recently, Skype has released 'Skype Lite' versions, which are essentially Java-based versions of their VoIP/IM software for a variety of mobile platforms including Nokia, Motorola, Sony Ericsson, Samsung, and LG.

Additionally, products such as iSkoot and hardware platforms such as the 3 Skypephone make it possible to have Skype IM/calling using mobile handset software. With the 3 Skypephone, users can make Skype-to-Skype without using their GSM minutes thanks to the iSkoot implementation UK mobile carrier 3 has arranged. The 3 Skypephone also allows one to see their Skype contacts' presence information within the phone built-in address book.

A New World?

The new Skype version that will be on Nokia handsets is a native version that will be tightly integrated with the Symbian operating system. In fact, Skype will be available via the phone's firmware. For those who purchase an N97 before Skype is released, an updated firmware will be made available.

With Skype will be integrated into the N97's address book, it will be possible for users to see when Skype contacts are online alongside their existing phone contacts. If a Skype contact is online, users can either send their Skype friend an instant message or make free and low-cost phone calls via a 3G cellular connection or Wi-Fi. Skype-to-Skype calls will still remain free and SkypeOut calls will adhere to the low calling rates we are accustomed too.

Globetrotters Targeted


The Nokia and Skype partnership will be a major benefit to any mobile user who either frequently travels or otherwise needs free/inexpensive calling. Skype has long been a great option to communicate while traveling internationally. With today's announcement, Skype will be as close as your mobile handset. For anyone who travels frequently knows, it is alarmingly expensive to make phone calls while abroad. Having Skype on a mobile handset will make it very cost-effective to communicate with your colleagues, friends, and family.

Skype was wise to partner with Nokia. The Finnish handset maker is the world's largest and most dominant mobile handset maker with roughly 40% of the phone market. Now, with a Nokia/Skype partnership, both parties stand to benefit. For Skype, they will see a rise in SkypeOut calling and yearly calling subscriptions, and Nokia will see globetrotting professionals look to NSeries handsets for their communications needs.

Carrier Reaction

It will be interesting to see how mobile network operators will rereact to this new Skype offering. SkypeOut minutes, if heavily used, could seriously dent international calling revenue. In today's mobile network market, where carriers are looking for any method to monetize the mobile communication experience, Skype on a mobile could cannibalize international calling and texting profits.

What are your thoughts? Could you see using Skype on your mobile handset, especially if the Skype experience is tightly integrated into your mobile phone book? Please leave a comment and lets discuss!

Skype Journal columnist Jason Harris, engages communities for corporations and explores internet telephony, mobile technology, and the leaders who bring them to market on his Techcraver blog and on Twitter.

To follow Jason further: see his website, follow him on Twitter.

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Tuesday, February 3, 2009

Skype for Windows 4.0 Goes Gold; Improved UI, Audio and Video Performance

Over the past eight months 1.2 million Skype users have participated in the Skype for Windows 4.0 beta program (stage 1, stage 2, stage 3). During this beta period, not only current user feedback was sought but also feedback from new users installing Skype for the first time. The goal was to provide a user interface that was more intuitive while encouraging users to go beyond simply voice calls to experience and use chat and video conversations. Today Skype is announcing the Gold release of Skype 4.0 for Windows. From the download page:
We've built this brand new Skype so you can have the conversations that make a difference to you, every day. It's easy to use, plus step-by-step guides help you get started.
While most of the new features have been revealed during the beta period, Skype's marketing will focus on three key features:
  • New user interface; with over 25% of Skype-to-Skype calls involving video this new release has been designed with a focus on improving the video call user experience.
  • Improved call quality: Skype 4.0 for Windows incorporates Skype's new SILK codec whose features are discussed in a separate post today. Bottom line is a crisp, crystal clear audio experience, yet only half the network bandwidth of other codecs is required to support a voice call.
  • Bandwidth management: a new bandwidth manager has been developed with the goal of improving overall call performance by adapting, in real time, to degraded or low speed network conditions, such as those caused by excessive packet loss and/or jitter.
The new user interface also has taken into account factors that encourage users to explore Skype beyond voice calling. Incorporating beta user feedback Skype has found that the new UI is driving up adoption rates for Instant Messaging, file transfer and video. When you open a contact window launching a voice, chat or video conversation requires a single click on the respective voice ("Call"), chat or video button. The associated text pane tracks not only chat messages but also voice and video call detail information (launch time, end time) as well as file transfer information. And, as in the past with chat, the entire record is all archived on your local PC for future recall.

Other features: You can choose to view your Skype activity in one larger window or in individual "conversation" windows. During a call a drop down menu on the "call audio control bar" provides quick access to making any necessary audio or video settings. Single click buttons allow you to quickly change or add conversation modes to adapt to the context of the conversation. A wizard provides assistance with testing audio and video settings. During their testing they found that these features drove new users to more quickly experience chat and video while there was an increase in usage of these modes by legacy users.

On-the-fly the bandwidth manager can adjust both video and audio transmission by making real time adjustments to parameters such as video resolution, frames-per-second or audio bandwidth. to ensure an ability to maintain a basic level of communication while enduring these conditions. When combined with SILK's reduced network bandwidth requirements, the overall goal is to improve the overall user experience with minimum or no user intervention required.

Two changes;

  • The SkypeMe! status button has been removed as a result of its tendency to be used for spamming and other forms of unwanted calls. (Of course you also still have the option to only allow callers in your Contact list to call you.). Along with this Skype has introduced "abuse reporting" which is monitored by Skype personnel for dealing with undesirable calling activity.
  • While you can still participate in Public Chat sessions launched or joined from Skype 3.8, there is still no ability to launch or join a Public Chat from Skype 4.0 for Windows. This is my primary complaint about the new user interface. We have had a Skype 4.x Public Chat discussion ongoing since May, 2007; it has provided an interesting dialogue amongst Skype users and Skype personnel, including some feedback on features in Skype 4.0. And it has supported many other informal "water fountain" conversations amongst special interest communities of Skype users. Skype for Windows Product Manager Mike Bartlett claimed yesterday, during an interview, that Skype was reviewing how to embark on "public conversations" in today's messaging world where services such as Twitter and Friend Feed also provide ongoing dialogues. However, Skype Public Chat has its own "space" in terms of user community; it needs to be brought back as soon as possible.
Over the next few weeks, with more experience using Skype 4.0 for Windows we may cover some features in more detail. In the meantime you can download it here. We look forward your feedback in the Comments.

Yesterday Skype went past 16 million concurrent users around 1830 GMT. It will be interesting to monitor both the concurrent user number and Hudson Barton's "real user" indicator as Skype 4.0 for Windows installations grow over the next couple of weeks..

Of course, the best news is that Skype-to-Skype calls (including multi-party calls), chat and video calling remain free. And there are calling plan subscriptions available for low cost calling to landlines worldwide.

From the Release Notes:

  • feature: New style when copying and pasting text in an instant message (text quoting)
  • featue: Video Call in separate window
  • improvement: Skype now creates thumbnails of display pictures
  • change: Get more ringtones and custom sounds link removed from options panel
  • change: Removed display bandwidth usage option
  • change: Dial pad will be opened automatically on call to landlines or mobiles
  • change: Increased minimum window size in compact mode

Other Posts:

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Monday, January 5, 2009

Access Your Skype Contacts via Truphone

Over the past few years we have seen the evolution of several conversation communities, some simply employing instant messaging; others employing both instant messaging and voice. Skype is the primary example with its support of IM, voice and video as well as auxiliary features such as file sharing (and, as announced tonight, basic screen sharing) but we are also seeing these services diffuse into Google, via GTalk's voice and chat capability, MSN Live via Live Messenger, and, in spite of its trying to define who they are, Yahoo.

Truphone is a mobile voice calling service that I have used for a couple of years from a Nokia N95-1; it became critical in a situation I encountered in Germany two years ago. I have liked both the quality of the voice calls as well as the user interface, especially its use of the device's native address book for initiating a call. While they have had some hiccups with their recent product launches, Truphone has become the leader in providing low cost calling from the iPhone while breaking the carrier barrier via Apple's App Store. I will soon be reporting on Truphone Anywhere for BlackBerry. Now, under recently appointed CEO Geraldine Wilson, Truphone is making a move to grow their user base rapidly by leveraging the user bases of other services.

This evening at the MacWorld Showstoppers event Truphone announced an enhanced Truphone for iPhone providing connectivity to these four conversation communities. Supporting both instant messaging and voice conversations, voice calls to, say, Skype contacts are free provided they go over a WiFi connection. Calls to these communities can also be made over a carrier's 3G network, usually at the cost of a local call. In addition Truphone is providing access to Twitter as one additional messaging service accessible via Truphone's iPhone application.

In my interview this evening with new Truphone CEO Geraldine Wilson, she pointed out:
  • Using Skype as an example, Truphone's enhancements set up an appropriate Skype client on a Truphone gateway and complete the call to the Skype contact, taking advantage of Skype's peer-to-peer architecture such that there are no resulting termination charges.
  • By introducing instant messaging, Truphone is recognizing the key role IM is taking on in IP-based conversations where a conversation may start over a chat session and migrate to a voice session if deemed appropriate.
  • Truphone sees the introduction of these enhancements as a key to building the Truphone user community; Truphone generates revenue through offering low cost calling to/from the landline and mobile PSTN network.
  • Truphone is looking at adding BlackBerry and Android to their supported platforms for this service over the next few months. Key here are devices that support an application store in order to make user access to these services simple and trivial.
  • To avoid high roaming charges it is recommended that Truphone for iPhone be used either over a WiFi connection anywhere worldwide but only over a user's home country 3G carrier.
  • These new features go live on next Monday, January 12.
Some outstanding questions:
  • Given that the Truphone application needs to be active for conversations, how will this work when other applications are open? Currently if I have Truphone as the open application on my iPhone, I can receive free Truphone calls and my presence will be indicated to other Truphone for iPhone users if I am in their "Favorites" tab. However, if I am in another iPhone application, I cannot receive "free" Truphone calls over WiFi; nor is my presence indicated to others. I look forward to seeing how the enhanced Truphone handles Instant Messaging when Truphone is not the "open" application on the iPhone. This is where BlackBerry's full multi-tasking capability is a major advantage over the iPhone.
  • Calling Skype contacts involves providing your SkypeID and password. What security is in place to maintain the confidentiality of this information. What other security aspects are compromised as a result of placing the calls via a connection to a gateway that supports the caller's Skype client.
  • What is Skype's reaction to having Truphone siphon off what could otherwise potentially be SkypeOut revenues while leveraging the Skype user base and using the "free" aspect of Skype? We know Skype is working to launch mobile phone applications, probably this week at CES. With iSkoot and the Skypephone on 3's networks, as we learned at last year's eComm 2008 iSkoot presentation, a portion of carrier revenues are shared between Skype and iSkoot.
A major step forward in making low cost calls worldwide, Truphone's moves once again emphasize that WiFi is becoming an ever growing alternative connection option to making wireless calls. At the same time it will be interesting to see how the business model plays out in a world where the cost of voice calling continues to move towards zero.

GigaOm: Truphone Brings Skype to iPhone and iPod Touch

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Thursday, January 1, 2009

Phil Wolff's 26 incriminating 2009 Skype Predictions

Last year's Jim Courtney's 2008 predictions and mine
Oakland California's local fortune cookie factoryIn 2009:
  1. MacWorld sucks without Steve Jobs.
  2. Steve Jobs steps down as Apple CEO.
  3. Skype brings back Skypecasts with a new feature: with one click, introduce spammers, con artists, and sexy webcam girls to each other.
  4. Skype for Neocortex. Mood based on serotonin levels. Very high quality audio and video by tapping directly into the optic nerve and auditory system. Some side effects.
  5. Skype for Lovers. Extension of Skype 4.1. Just one buddy to dial. No interruptions. Ultrasimple UI: click the heart.
  6. Skype's new platforms have more active developers than BT Ribbit. More than Google Android. Fewer than Apple iPhone.
  7. Litigation. 1530 sleep deprived patients sue Skype for keeping them up late.
  8. Google Central will be exciting.
  9. Google Video Talk adds multiparty video.
  10. The Emerging Communications Conference (eComm) will sell out.
  11. Yahoo! fires thousands of people. Decimates the messenger team. Hires a new executive team. Reorganizes. Again.
  12. Skype introduces multiparty video. The kids love it. WebEx hates it.
  13. Skype for Asterisk gets video call support. Dating sites love it.
  14. Skype for WoW builds on Skype for Asterisk. The raiders love it. 
  15. Skypephone comes to the Americas via partnership with with US mobile carriers. Wal-Mart will carry it. Nothing for Canada.
  16. 3 INQ1 sales will cut into 3 Skypephone sales in the UK.
  17. U.S. Mobile Carterfone rules (to free mobile phones from carrier contracts) will be considered by the FCC.
  18. VoIP falls from telecom jargon. Even VoIP bloggers stop using the term. The public starts using Skype as a generic name for internet talk.
  19. eBay's auction businesses will do well in tough times, better in the second half of the year.
  20. Skype will make $630 million in FY2009.
  21. Peak Skype usage will top 18 million simultaneous users.
  22. Skype will serve 23 billion minutes in 2009Q4.
  23. Skype scores product placements in:

  24. Skype issues new krypto since its old cryptographic source code escaped from TOM-Skype control
  25. Skype Video for Mobile. Skype buys a streaming video service for smart mobile camera phones.
  26. China approves SkypeIn and SkypeOut.

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Monday, November 17, 2008

Updates: iNum, Calliflower and Entering "Last Name" onto a BlackBerry

With both VoiceCon and Under The Radar events in the Bay Area last week, there were lots of announcements in the Voice 2.0 communications space; I wrote up some GigaOm and Web Worker Daily Posts to cover a few of them:

On Tuesday Voxbone announced the launch of their iNum Service. Basically it provides a means to have a universal worldwide "local" number that can be accessed through the recently accredited (by the ITU) +883 country code. Last Tuesday I hosted a SquawkBox conference call with Voxbone CEO Rod Ullens; a post on GigaOm with more details talks about Geography Is Dead - Thank VoIP. Two other excellent "Voxeo Talks" posts from Dan York on this topic (Voxeo is a Voxbone iNum Service Provider Partner):
A heads up on using iNum; access from Skype to a +883 number is considered a SkypeOut call requiring SkypeOut credits. It's not a "country" covered under Skype's Universal Calling Plans; check out the various alternative means to access iNum numbers here.

The following day iotum announced the official launch of their Calliflower conference call service incorporating premium options for businesses that see its benefits for more interactive voice conferencing through the Calliflower call portal. Document sharing and a much wider range of access points, including iNum access were amongst the new features. And they announced an iPhone application for accessing Calliflower calls. More details can be found in my Web Worker Daily Post: Calliflower: A Complete Conference Calling Service.

Finally, in doing some checking out of a new service, I encountered an Automated Attendant that wanted me to enter a person's last name in order to locate that person in the host business's extension directory. But that presents a bit of a problem when you have a BlackBerry QWERTY keyboard and you want to generate the tones where 2--> "A, B or C", etc. But the RIM people think of everything; there is a relatively simple solution. Find out the answer over at Web Worker Daily in "Entering 'Last Name' From a BlackBerry".

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Friday, October 31, 2008

Measuring Freemium with Minutes is easier than with Money

Skype Activity Over Time

Hudson asked me about using minutes instead of dollars and the trend of the Freemium Rate I described Monday.

Comparing apples to apples, minutes-talked is the only data I have on both sides of the free/fee equation.

Money as a measure is useful. It leads us to the lifetime value of a customer. How can we measure free in dollars?

We might value the free minutes at some averaged rate and compare that to Skype's overall revenue.

Skype earns money from licensing its brand, the rental of SkypeIn phone numbers, from its online store, ads in Skype’s yellow page directory services. Sadly, I don’t have access to revenue data broken out by source.

We might include costs with dollars, seeking profitability or net value of customers. Costs for fee-based services are higher (transaction costs, higher security, admin, sales costs, customer service, technical support, business development) than for free. 

Meanwhile, we have customer behavior in the form of minutes. And the simple freemium rate comparing free to fee. It will suffice.

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Skype is tweaking the freemium model

Following up Monday's post about the Freemium Rate, Hudson Barton wrote "in a normal 'freemium' relationship, it is the higher valued services that have a fee attached to them."

Most freemium services offer free but limp, shallow versions of their paid products. I show that on the chart below by the boxed "0" (free, few features) and the upgrade path to the boxed "$" (high cost, more features).

skype's freemium flip by you.

In Skype's case, that's not how it works. SkypeOut users call a voice line and pay for it by the minute or with a subscription. Skype-to-Skype users get free multi-modal talk (persistent IM, voice, video), file transfers, voice conferencing, public chats, audio fidelity far better than mobiles and landlines.

So Skype is making the free experience rich and sophisticated and full. On the chart, users start in the bottom-right quadrant (free, full features) and ADD SkypeOut (costs, simple features).

Skype has a pricing advantage in their freemium model. A year's national SkypeOut subscription can cost less than 10% of what people spend on land lines. So even Skype's premium charges are cheaper than many alternatives.

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Thursday, October 23, 2008

economic heartache

economic heartache by you.

"More economic heartache! Email from Skype just notified me that my $0.18 of Skype credit will expire in 7 days!" - Scott Sorheim

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Saturday, October 11, 2008

SkypeOut Feature Added to 3's Skype-Enabled Phones

Mobile carrier pioneer 3 has taken another step that reduces costs for mobile calling worldwide from any of the Skype-enabled mobile phone handsets in their offering. Effectively it means that 3's customers can not only make free calls to other Skype contacts but also to any landline and mobile worldwide via an implementation of a SkypeOut type of service at SkypeOut rates. Skype-to-Skype calls remain totally free as well as Skype Instant Messaging activity.
As a result 3's pricing plans and policy covers monthly subscribers and pay-as-you-go customers. For the latter a top-up will now provide ninety days of free Skype access. Most importantly there are no extra charges from 3 for using SkypeOut. And the fair use policy still applies. These plans apply to the two Skypephones as well as several models of both Nokia E-series/N-series phones and Sony Ecrisson phones.
What is 3's motivation to do this?

  • They have no connection charges for Skype-to-Skype calls
  • 3 will receive revenues through Skype's affiliate marketing program or a similar arrangement for SkypeOut calls.
  • It is a key marketing tool for low cost recruiting of customers, building on their previous "Free Skype call" marketing activities.
With the forthcoming launch of Blackberry Bold at 3, similar customer benefits can be obtained using iSkoot, although without carrier support, there may be additional charges to access an iSkoot point-of-presence.
3 continues to pioneer development of business models for the incorporation of Skype into the mobile conversations world. 3's services are available in U.K., Ireland, Sweden, Denmark, Austria, Italy, Hong Kong and Australia.

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Friday, September 12, 2008

Josh talks with Om

Om Malik wrote up his interview with Skype CEO Josh Silverman today. Here's his 19 minute interview.

Factoids:

  • 6% of all international calling minutes.
  • $136 million revenue last quarter.

What follows is a very rough and partial transcript of the first half of the interview, starting after generic introductions. Spelling, typos, omissions, and other errors are all mine. Corrections and additions welcome. 

Om: eBay Synergy?

Josh: "Our mission is enabling the world's conversations. We aspire to be is the world's leading communications software company."

Josh: "I think that the communications industry is going through one of the great sea changes of our time. And we'll look back ten years from now at this moment in time and say this is the time when communications transitioned from being hardware to being software.

What i mean by that If you cast your mind back ten years ago, you'll remember that dedicated appliance you had called the telephone. and it was purpose built for voice and it was tied to a network that was purpose built for voice.

if you think about the world we live in today we use these multipurpose computing devices, i don't know about you, maybe 5% of my time on this is spent with voice communications. i do all kinds of other communications with it. if you look at the iPhone, it's not even a communications device. you're checking stock prices or the Internet, watching movies and listening to music. one of the applications you use on that device is around communication.

so communications moved from hardware to software.

it's now part of every device and every device is connected to a multipurpose network called the Internet.

so what that means for consumers is massive amounts of innovation, making communication richer and fuller.

again, going back to when communication was embedded in the hardware, it was only voice. now, if you think about the spectrum of communications, it goes all the way from very short twitter-like communications, in our case we call them mood messages, to chat, to voice, to video, to file transfer and online collaboration; a whole set of different modes you want to talk in, all tied together by some common services. for example one common address book, a common set of presence. and what consumers want and need is that core set of services to follow them from device to device everywhere they are.

we think Skype is uniquely well positioned to capitalize on that. in fact we think that is the future.

just like the train industry did not invent the airplane, the telephony industry is not going to invent the communications business of the future.

Om: I wrote about ten of the telephone companies getting together and building their own client. What do you make of that?

Josh: We welcome competition from all sources.

Om: If you were a betting man, when would you bet will they release a product like that?

Josh: the phone companies have not been known to be world class at building software. when ten of them get together the odds go down a lot.

the great thing about communications being in software is this is going to be a massively competitive industry. and when it's massively competitive the consumer wins.

what we need for that to happen is we need open networks.

and the world that North America lives is in today, where the carriers control the device you can use and the software you can load on the device, consumers are losing big time.

Om: I wouldn't go that far. That's Skype's argument. I don't buy that. Although I agree we're are living in a country where competition is scarce, and where it's almost like an emerging economy as far as broadband and IP networks are concerned.

Being married to eBay seems like a big mismatch.

 

...

Josh: One of the interesting things about the communications space is that it is very balkanized. cable providers against the fixed line against the wireless. and any camp you join makes as many foes as it does friends. one of the really unique things about eBay is within eBay umbrella I'm a totally neutral camp, i can work with everybody.

Om: why not just go public? spin it out of eBay? you are profitable, you've got revenues, you have customers, your are growing business like crazy. why not a standalone company?

Om: What should we as consumers be excited about?

So there's three things we're focused on right now at the highest level. Product innovation, paid services, and platform.

On the product innovation side I'd highlight a couple of things.

Skype was not the first company to do voice over the Internet, it was just the first one to make it really easy. while Skype is very easy to use, it's not easy enough. and so a lot of the innovation you should expect from us is making it even easier and even more reliable.

Another big area of focus in product innovation is going to be around video.

Video is going to be the dominant form of communication. now i don't mean that that all calls will be video calls. i think voice and chat will be table stakes and people will make the decision around which application to use based on who delivers the best, most reliable, highest value video experience. so we think video is a great source of differentiation for Skype.

On the paid services side, we have some great paid services. They're just not particularly well marketed. A lot of our users don't know we have them, we haven't named them well, we haven't described the what the value proposition is well. When people find out about them, they're delighted. We just haven't done a good job. So I think there's a lot we can do just to market our current products and services better and bring some new and exciting ones to market.

The last thing I talked about is platform. Skype has historically been a relatively closed community. now, we have created an api that has about 15000 partners working with Skype to build their capabilities into Skype. there's a massive ecosystem of people who want to build Skype into their products and services, from hardware providers who want to build Skype into flat panel televisions or cordless phones to software providers and web sites who want to build Skype in. and we should be working with all of those, we can't win if we're working with all of them one off, so we need to have a really robust platform. obviously, the within platform the area of most importance needs to be mobile.

This is a great start. Let's explore this further.

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Josh talks with BusinessWeek

Catherine Holahan interviewed Skype CEO Josh Silverman. Notable factoid: Fully 10% of Skype users buy a paid service.

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Tuesday, August 26, 2008

Skype stops selling flat-rate all-Taiwan and all-Asia plans in Taiwan

PChome & Skype home pageTaiwan probably has the highest per-capita Skype adoption of any country. Politicians pose for Skype photo-ops. Their top portal drives Skype traffic. They invent the most stylish of USB and PC-free Skype phones.  
So I was surprised when Jan Geirnaert tipped me to Skype partner PChome backing off of some flat rate services as published in this DigiTimes story.
Skype's deal of a cheap flat rate to landlines in all of Taiwan and most of Asia was so good that some customers maxed out their accounts. They shared their accounts with friends and family. Some even set up shop selling access to their Skype accounts.
Skype continues to offer the all world rate, but the Go Taiwan and Go Asia rates are not for sale or renewal at PChome.com.  New pricing plans will replace Go Taiwan and Go Asia as soon as they can be defined and built. The new subscriptions "will better suit the calling patterns and price points for users in Taiwan" said a Skype spokesperson.
Large economic forces are in tension. The demand to talk still fuels a multi-trillion dollar industry. Skype serves five percent of long distance calls on Earth, yet unmet demand is enormous. As we've seen here, small changes in pricing dramatically change product adoption, calling behavior, and consumer psychology. It's still early and new skills, beyond simple market arbitrage, will become important to Skype's prosperity and success. 
PChome advert for Skype Go World by you.
Rough translation of the letter PChome emailed to customers, provided to me by Skype.
Dear XYZ,
 
Thank your kindly for supporting PChome and Skype for a long time.
 
We regret to notify you that we will stop the auto-renewal function of Unlimited Taiwan and Asia 200 starting 8/21/2008. It means you can not extend the subscription of these packages by paying with Skype Credits in your Skype account anymore. However, you can keep using active Unlimited Taiwan and Asia 200 until the expiration date.
 
PChome always tries to keep our users satisfied by offering the Skype Internet communication service with excellent quality and reasonable price. The new subscriptions are very popular. However as several months passed, we found some users abused the service, and the misuse made a serious impact on regular users. Therefore, we have to stop the auto-renewal of the service. We are quite sorry about the inconvenience.
 
Please notice that after the auto-renewal stops, you can still use SkypeOut to call the whole world and don't forget the chat, calls and video calls of Skype to Skype are completely free. Besides, we will release alternative monthly subscription packages that match users' requests as soon as possible.
 
Once again, sorry for the inconvenience, and thanks for understanding. 
 
Sincerely, 
 
PChome
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3 and Skype to interchange minutes, unify calling experience

In Olga Kharif's VoIP Goes Mobile in today's BusinessWeek [emphasis mine]:

Skype, the eBay (EBAY)-owned service used by more than 338 million people to make free PC-to-PC calls, later this year plans to release a new product called "Skype for your mobile" that will let customers use local wireless minutes to make international calls.

And later in the story...

Later this year, Skype will launch its Skype Out service, letting 3's Skype customers make calls to home and wireless phone numbers of non-Skype users. "I think we are seeing a real change in operator approaches to Skype," explains Tony Saigh, who heads business development for mobile at Skype. "There's a realization that providing customers with additional modes of communications is good. The real battle is how do you keep your customers engaged."

    Update: "When this feature does launch, 3 Skypephone users will only be allowed to call international numbers using Skype Credit; they won’t be allowed to make domestic calls using Skype" said a Skype representative.

So you'll be able to make SkypeOut calls with your voice going

  1. over the mobile carrier's voice network
  2. to the iSkoot PSTN-to-Skype gateway,
  3. where Skype's SkypeOut network carries your call over the Internet
  4. to Skype's Skype-to-PSTN SkypeOut gateway and then
  5. to your destination phone number.

Quality. Is the operator content to have Skype take responsibility for the VoIP side of call quality on SkypeOut calls? You could look at the millions of SkypeOut minutes Skype serves now.

Sales. The operator still gets their minutes used, even if they route the call over Skype's network. Could our five hour Skype calls drive the sales of higher minute plans? Do freakishly long Skype calls make up for so many of those calls being free/in-network?

Experience. Will the consumer gets a unified calling and billing system (Skype's)? A more completely Skype/iSkoot experience? Seems so.

Rates. Do mobile operators consider Skype's wholesale SkypeOut costs for long distance and international calls competitive? They are not the cheapest on Earth, but still cheaper than typical astronomical international rates.

If Skype has a few hundred thousand Skypephone users by the end of 2009, what could this do to Skype's 2009 SkypeOut revenue?

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